FORCE OF NATURE is a one-of-a-kind music company
that fills the gap of what is needed for Artists who have
developed a remarkable live show and have yet to realize
their full potential.
Tour Support from record labels is rare, painful, never enough, and always comes with strings attached. Artists are left funding their own tours on tight margins and having to absorb losses — unable to invest strategically and aggressively in opportunities that will grow their career such as underplays, support slots and international tours.
Promoters. Venues. Booking Agents. Merch companies. Credit card bills. Payroll and per diems. Money flows everywhere and nowhere. Artists have no real-time visibility, limited control, and accurate P&Ls take months to reconcile — if ever.
Record Labels are focussed on streaming. Booking Agents hand-over confirmed shows. Indie PR and tour marketing companies fade away with their retainers. Artists and their Management don't have a partner who is fully invested in developing the live show as the long-term asset it actually is.
Force of Nature is the financial and strategic partner available to Artists who are building a career with their live show. Our mission is for Artists to make more money on the road and take home the profits. We are invested in increasing your audience, SELLING OUT every show, and maximizing merch sales. Capital is deployed not as a one-time advance, but as an on-going resource. Touring expenses are painless and travel is booked well in advance to keep costs down. Revenue and cash flow are accounted for through our online operating system built specifically for the economics of live music. Your money, your advances, your settlements, your commissions, and your profits. All in real-time, and all in one place.
We empower Artists to route tours all over the world that will SELL OUT, and to always say YES to the right support slots and festivals. Make every tour a step toward bigger rooms.
We make decisions based on A&R, not algorithms. If you kill it live, then we can develop a roadmap to grow your ticket sales minimum 4x. We ride with our Artists through the ups and downs. It's all part of the journey to the destination.
Repayment comes from your tour revenue as it flows in, without the stress of meeting credit card deadlines or having to beg for advances against your streaming royalties.
As shows settle, commissions and repayments happen automatically. No manual transfers, no awkward conversations.
Demand forecasting for ticket sales and merch — so you route smarter, SELL OUT more shows, and never leave money on the table by over-ordering or under-ordering your tour merch.
Every Artist has a dedicated wallet where funds are instantly available to withdraw. Watch your balance update in real time as shows settle, merch is sold, and commissions auto-deduct. No more waiting on spreadsheets.
See every dollar across every show — guarantees, backend deals, merch, brand partnerships. Filter by tour, venue, or city. Know exactly where you stand, always.
The moment they clear, we push settlements into your account and send profits to your wallet. Withdraw to your bank account whenever you need it — no waiting periods, no confusing delays.
Commissions and repayments are all auto-calculated and deducted on schedule. Everyone gets paid correctly, on time, every time.
Track expenses against your ticket sales and merch while you're on the road. Get a clean P&L in seconds rather than months. Know where your tour stands in real time.
Get notified the moment funds arrive, settlements clear, or upcoming show payments are due. Full transparency for Artists and their teams.
Send us your confirmed routing, projected revenue and expenses. We review and issue a financing decision, typically within 48 hours.
⚡ Fast decisionsA tour advance is deposited to your dedicated artist wallet and is immediately available to withdraw. Use it for production, travel, crew, merch, credit card bills — whatever you need to book the tour.
💰 Instant fundingAs you're moving from city-to-city, guarantees, settlements, and merch sales flow directly into your account. Watch your profits grow after every night.
📊 Live trackingA pre-agreed percentage of each settlement repays your advance — automatically. Commissions and fees settle in the same flow. Zero admin.
🤖 Zero adminWithdraw profits to your bank account, instantly. No waiting. No mystery about what's yours. And you no longer need to keep money in the account to fund the next tour. Money you make on the road is yours to take home.
🏦 Instant outWe support Artists in the critical growth zone — where the right tours can make the difference between breaking out or staying flat.
Your live show speaks for itself. You're drawing real crowds in 250-500 cap rooms, but you're not yet profitable on the road. Merch sales save you but could be so much bigger. You also need to figure out how to afford doing a support tour. Force of Nature gives the much-needed rigor to your blossoming touring business and invests in you to stay on the road, hone your show, produce amazing merch, grow your fanbase, and sell out shows. You will quickly graduate to headline bigger venues around the world.
$25k–$300k tour grossYou've gotten to a point where your tours are becoming profitable, but somehow you don't seem to be taking much or any money home. You need to stay on the road, so you're forced to not pay yourself so you can leave as much money as possible in the band account to fund future tours. Your fanbase is growing internationally and you need to figure out how to get there. Festival offers are coming in, and you can't say no. You're being submitted and offered support slots, but how to pay for it is always the top concern that's preventing you from taking full advantage of the opportunities. Our platform gives your touring business the financial infrastructure it deserves, and gives your career the firepower to go all the way.
$300k–$5M tour grossManaging multiple Artists on tour and being paid your commissions should not be so hard. Force of Nature gives you and your clients a single source of truth — live, always accurate. Your Artists can now be paid along with auto-payments for crew and commissions. It's about time everyone felt good about where the money's going.
Multi-artist portfoliosWe're building for the biggest Artists in the world. Let us know if you're interested in coming on board early.
Coming SoonAs your partner, we absorb the expenses for us all to win.
We used to keep the money that we made on the road in our band bank account to float the expenses for the next tour. We would wait for weeks after a tour was done to find out what we made and if the band members might be able pull any of the profits out to pay our rent. Now after every show, the whole band knows where the tour stands and how much we can take for ourselves without having to worry about funding the next tour. Force of Nature has completely changed how we earn a living on the road.
Force of Nature gave us the means to book our tour way further in advance. I secured better prices and there was more availability on the necessities such as flights, hotels, and van rentals. It paid for itself three times over. We're also not cutting corners any more when it comes to production. And we're no longer stressing about who's going to float the credit card bills and pay crew before the settlements come in.
As a Manager, having one dashboard for all my clients' touring income and all my commissions on auto-pay is a game changer. I used to chase my tour managers and live in spreadsheets. Now I just log-in and it's all at my fingertips in real-time.
Apply for early access. We're onboarding a select group of Artists for tours that start this Fall 2026 and beyond.